knō

Startup life was alive and well while working on knō. What was essentially a 2 person team - myself and the CEO - supplemented by our lab partners and some outside developer help. App design, me. Website design, me. Email, me. Social, me. Partnerships (with Urban Outfitters most notably), also me. UGC, me. Exciting. Exhausting. Rewarding.

STEP 1: Design & oversee the development of the app & website, PACKAGING, ETC.

Ads

For what was - and still is - a new product category for D2C, it was imperative to iterate quickly to determine what ads worked (or didn’t) within specific demographics. Hundreds of concepts were tested, a few favorites are below