Social media rules the world. These are accounts I’ve worked on in a variety of capacities - whether that be strategy, creative direction, copywriting, designing, or otherwise.
Parlor Social Club
Parlor Social Club
Working on the launch of an events-based membership club right before the pandemic? Radical. Our approach to building community was to curate the art and design pieces that would resonate most with those who would ultimately become our members. Sexy. Fun. Edgy.
Huue
Huue
Plant-based vapes? If you’re alive in 2024 and haven’t worked on a weed brand, are you even in marketing? Copy and strategy here too
Arculus
Arculus
Crypto cold storage wallet that I provided copy and strategy for. Huge learning curve to understand that lingo & functionality of crypto and web3
10 Grove
10 Grove
My first project as a CMO overseeing photo production, copy, strategy - everything. Never slept so little. Never slept better.
Poplar
Poplar
Making food waste beautiful. Education and advocacy were the focus of building this social strategy. Informing people on the impact they were having on the environment - and the impact they COULD have by composting.
kno
kno
UGC BB! Community focus was huge here since, well, Meta/TikTok don’t like when you talk about sex. So, I sponsored podcasts, got UGC, got others to talk about it for us - with some memes for good measure.
NoGood
NoGood
A moment of the universe looking back at itself as head of community for an agency. Spent my time with them editing, strategizing, and otherwise diving deep into whatever was newsworthy in marketing.
Becca Interiors
Becca Interiors
Working with a truly awe-inspiring interior designer to grow their audience through curation and strategy of their social media content. Also oversaw the launch and growth of Becca’s home-goods line, Ayr Barns.